Color is undeniably a very important aspect of your brand. When chosen correctly, it creates a certain emotion that will make your clients hit that BUY button. But when there’s a mismatch, colors might drive your clients away. So, better do a bit of research first before narrowing down your brand color palette.
I’m excited to share these 5 color palettes that can help you build a powerful online presence.
In my last post about investing in design, I mentioned that studies reveal that 94% of first impressions are design-related. In addition to that, the researchers of a particular study called Impact of Color on Marketing found out that 90% of snap judgments about a service or product are based on color alone. So, this is how good design impacts your business. And of course, colors bring life to your design.
Colors transform the intangible Brand into tangible visuals. This is by using them in the brand assets like a logo, banners, websites, icons, stationery, business cards, letters, posters, flyers, sales pages, lead magnet, etc.
Your brand personality
Before you steal any color palettes today, remember that you need to consider first your brand personality.
Hang on… Just because you like that fiery red color in one of the color palettes, it doesn’t mean you can just add it to your brand colors! If you are a spiritual healer who wants to evoke peace and calmness, don’t you think red is just too bright and energizing? Yes, it’s your favorite but it might not help you reach your business goals.
So, here are some quick questions that you can ask yourself to get to know your brand personality:
- Gender: Is my brand feminine, masculine or neutral?
- Age: Is my brand geared towards youthfulness or maturity?
- Time: Is my brand modern or retro?
- Value: Is my brand economical or classy?
- Tone: Is my brand adventurous or laid back?
Your answers to the questions above will lead you to identify your brand personality without stressing too much.
In my FREE 5-day Unleash Your Brand Challenge, you will be guided on how to identify your brand personality through a Brand Awareness Questionnaire. During the brand makeover, I will guide you from start to finish so that you will no longer feel lost in what I call the Sea of Sameness.
Connection between colors and emotions
Identifying your brand personality will help you choose colors that work best for your brand. It is easier now to narrow down your color choices since you already know what emotions you want your clients to feel when interacting with your brand.
Let us briefly discuss color psychology before you proceed in deciding which color palette works best for your brand. As online coaches and entrepreneurs, you want to make sure that you are not driving away clients just because you failed to choose the right colors for your brand.
Color psychology in branding is focused on how colors impact the consumer’s brand experience. And whether or not they take the desired action that is to build Know-Like-Trust factors and eventually make a purchase. We want to cultivate that strong emotional connection with clients. This is to ensure that we persuade them to engage with the brand and click that BUY button.
Colors can make us happy, relaxed, or energized. Emotions are very powerful and can always trigger a reciprocal action. As I mentioned, when you have identified your brand personality, it is easier to find certain colors that are categorized according to what emotions they evoke.
You can also find color inspirations everywhere. You can check if they give you that certain emotion that you want to adapt to your business. For example, if your business is aligned with nature, you can go and check out landscapes and see what colors resonate with your brand.
If you go inside a restaurant, how does their interior design resonate with their brand? Are the colors giving you the emotions that the owner of that business is trying to convey to their customers? Are there any specific colors in their interior design that align with your brand that you want to adapt?
You can also get inspiration from the seasons. You can simply ask yourself – If my brand is a season, what would it be? And what colors are associated with that season?
If you are simply a tech-head and don’t have time to explore the outside world, then you can use tools online such as Adobe Color to find the perfect color combination for your brand.
Although color perception may vary depending on race, culture, and influence, what is far more important is that colors support how you want your brand to be perceived by your consumers and not just how it is seen to align with color associations.
The Isolation Effect – Let your brand outshine your competitors!
Now that you have initially gathered some colors that you think will work best with your brand, it is now time to ask yourself these questions. Do these colors fit my brand? Will these colors help me stand out in this online clutter? Will these colors help me produce scroll-stopping high-converting social media graphics? How will these colors reduce the bounce rate of my website?
This leads us to a psychological principle called The Isolation Effect. This principle predicts that whatever is different from the rest is most likely remembered. You can always consider your industry colors since some industries or niche tend to lean toward a particular color. For example, restaurants go for red and blue while apparels toward black. The decision still lies in your hands, whether you join the bandwagon or take the risk to be different in an effective way.
So, it is essential that you use your brand colors effectively and consistently to stand out from the rest of the crowd.
Effectively in the sense that these colors help you achieve that goal of cultivating a strong emotional connection with your ideal clients and evoke desired emotions when experiencing your brand. And consistently in a way that these colors are used across all of your brand elements.
Color palettes you can steal
Here you go, finally!
After understanding the basics of color psychology and identifying your brand personality, here are 9 color palettes you can steal for your brand to stand out online.
If you need more help in deciding which color palettes will best suit your brand, join us in the upcoming Free 5-day Unleash Your Brand Challenge.