Have you ever visited a website that made you click the close button even before the whole page actually finished loading?
Your website is a powerful tool that serves as your online portfolio. As an online coach, your ultimate goal is to increase the conversion rate of your website and decrease its bounce rate.
Conversion rate is simply the percentage of website visitors who buy something on the site. On the other hand, bounce rate, from a conversion perspective, can be a metric to measure success. That is, a user bounces when there has been no engagement recorded in that particular page visited and ends up with a single-page visit. Simply – the visitor just left!
So, here are 5 basic-but-super-important things you need to take note if you want to persuade your visitors to stay longer exploring your website and eventually hit that book-a-call button or join your email list.
#1 Website header
From the word HEAD, your header is the very first thing your website visitor sees when they visit your site. It should be pretty attractive to keep your visitor from clicking that close button.
Check out the questions below and if you answered NO in any of the questions, then you have to consider revising some parts of your header ASAP!
- Did you choose a layout that flatters your logo?
- Do you have an attractive headline?
- Do you have an effective call-to-action that provokes enthusiasm and emotions?
- Did you mention in your tagline your client’s pain points and how you are capable of solving them?
- Are you using clear, readable fonts?
- Does your navigation links make it easier for your visitors to interact with your website?
- Do you have a multi-language toggle?
- Did you compress your image resolution to a “web-friendly” size to ensure that your website loads quickly in less than 3-5 minutes?
#2 About page
You have to bring out the storyteller in you. The goal is to establish a GENUINE connection with the visitor. Remember the Know-Like-Trust factor? Let them know you first. LIKE will follow when you have successfully shared your brand story. Nurture them through your storytelling. Promise, it works like magic!
Remember that visitors click on your About page simply because they want to know if you are the person that they want to do business with. They want to check if their values match yours. Most visitors seek answers to the following question in the About page:
- How long have you been in business?
- Where are you based?
- What makes your business special?
- Why should I buy from you and not from your competitors?
- What are your core values?
- What problems are you solving?
That is, writing your About page will be easier if you already have a brand in place. Do you remember my previous post saying that branding must come first before marketing? The whole brand builds trust (because let’s be real, if you don’t have a cohesive brand, people don’t take your business seriously) so they are eager to buy.
#3 Freebies / Limited-Time Offers
Everyone loves freebies, hurrah! So you want to make sure that you give your visitors an opportunity to experience how it is like working with you. It’s like a free taste of the limited-edition Triple Chocolate Nutella ice cream in your nearby deli.
Before offering freebies, you must ask yourself these questions: What is the purpose of offering this freebie? What do I hope to achieve? This will help you decide on what to offer, when, and how long.
Some examples for freebies are as follows:
- Video tutorial
- Coupon Code
- Gift cards
As online coaches and entrepreneurs, we give freebies in exchange for an email. Our email list is our treasure!
Our aim is to navigate your audience to sign up. You need to make sure that they are getting something valuable because they took time to visit and explore your website.
#4 Testimonials and Reviews
The next question that your visitor will surely ask is “Are you a legitimate service provider?”
I couldn’t think of any better way to gain the trust and validity of a brand like client testimonials. Your testimonial is like a shout out that your service or product really works!
The first thing that we normally do before purchasing a product or service especially online is to check the reviews. Do not allow skepticism to get it the way – have clear trust signals.
Now, the spotlight is on what YOUR CLIENTS say about you. Potential clients would check if they can relate to what people in your testimonials are saying. Through this, the probability of a client purchasing your product or your service increases whenever they relate to some of your customer reviews.
Here are some tips on how to setup your testimonial section or page:
- Use good quality photos or videos of your clients.
- Prepare a Client Case Study that will share their story emphasizing on their pain points and on how you were able to successfully help their business.
- Use screenshots of different formats such as social media posts and comments that your clients have written for you. IMPORTANT: Make sure you asked their permission first.
- Even if you have a separate page for testimonials, make sure you allocate a Testimonial section on your homepage.
#5 Products and Services
Now that you have guided your visitors to know and like you by telling your brand story in your About section. Then you gained their trust through the testimonials and reviews. It’s now the best time to showcase your services or products.
In this part, you can tell your potential client on how you wish to take them from point A to point B to solve their current problems.
This is helpful, so that they are fully convinced on how the product/offer is beneficial for them.
Include FAQs for additional questions that you know may arise in the mind of the potential client.
Ensure you have clearly mentioned the process that will follow after they buy a product/service from the website(For eg: will they receive an email. welcome kit or a 30-min connect call)
If it is a digital product or course, ensure them how they will be able to get access to the program/course. Small but very important and crucial things to be set up in this section will lead to customer delight and a seamless journey for them to work with you.
The ultimate goal
All in all, the ultimate goal is to offer the best user experience to your website visitors..
Go ahead and check your website if you were able to hit 5/5.
In the end, the #StruggleIsReal if you have not considered building your brand first before creating your website. Did you know there are 5 senses that can help you with your online branding? There are more exciting tips about branding that will help you STAND OUT in the next blog. Stay tuned!