Color is undeniably a very important aspect of your brand. When chosen correctly, it creates a certain emotion that will make your clients hit that BUY button. But when there’s a mismatch, colors might drive your clients away. So, better do a bit of research first before narrowing down your brand color palette.
How quickly time flies - it’s September! It’s time to brand your InstaGram for the holiday season. Don’t fret, we are still anticipating a Ho... Ho... Ho... from Santa despite the pandemic. And I’m rolling out my Holiday Special Make Over Bundle just at the beginning...
Portraying the right image of your brand to your clients should be one of your topmost priorities as an online business owner. There are so many risks if your design is giving your potential clients the wrong signals. So, here goes the million-dollar question – Is investing in design worth it?
Your signature brand is your brand identity. Your vibe is your signature. It is how people, both your clients and your prospects, perceive your business. Remember that online businesses run through consistency and commitment. You can always look at your moodboard to check every now and then if you are able to go as planned.
Branding is the WHY and marketing is the HOW. Branding is long term, where you’re having a vision and you’re seeing how you can create that longevity and you can create retainable or repeatable customers. Whereas marketing is something which is short term.
In order to entice customers, your online branding should make the most of the 5 senses; taste, sight, touch, smell, and hearing. The fact that major brands such as Starbuck’s®, Pottery Barn®, and Anthropologie® have managed to survive the growing pressure for...